I mean, unless you're some kind of weirdo* who's hell-bent on finding the exact right phrase... to convey the exact right emotion... so people do exactly what you hope they'll do: Buy. Enroll. Participate. Donate.
*It's me. I'm that kind of weirdo.
When I say "brands who give a damn," it's about posture, not product.*
You could be a toilet seat manufacturer and give a damn.
Or you could be a "helping professional" who's kiiiiiiind of a jerk.
Basically, if you're trying to right wrongs, heal humans, or generally make the world a better place—and if making money isn't your only motive—you're my people.
And I'll work my tail off to help you do your thing.
*Giving a damn does not require cussing like a trucker. If you're not cool with the @#%!, that's cool with me. I make sure your copy sounds like you.
Sooooooo, here's the thing: You're a freaking rockstar.
Being a regular human is tough enough. Being a world-changing, paradigm-shifting, industry-flipping human like you? That's exhausting. But you're out here doing it anyway.
Which is why if we work together, you don't just get yummy copy. You also get a co-conspirator who reminds you on the regular that what you're doing matters.
In other words, you're not the only one who gives a damn. So let's do this together.
And other feedback that made my day...
H'lo, offloading your copy so you can do whatever the heck else you'd rather be doing. (Which I suspect is pretty much anything.)
*I'd rather scrub the inside of a monkey cage with my toothbrush than have a "sales call." I swear on my tube of Colgate this will be an easy-breezy conversation with 0% pressure. If I'm not the right person to help you, I'll tell you so—and I'll connect you with some other stellar options.
(That's my impression of your audience after they read your new copy. Like it?)
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