When I say "brands who give a damn," it's about posture, not product.*
You could be a toilet seat manufacturer and give a damn.
Or you could be a "helping professional" who's kiiiiiiind of a jerk.
Basically, if you're trying to right wrongs, heal humans, or generally make the world a better place—and if making money isn't your only motive—you're my people.
And I'll work my tail off to help you do your thing.
*Giving a damn does not require cussing like a trucker. If you're not cool with the @#%!, that's cool with me. I make sure your copy sounds like you.
Sooooooo, here's the thing: You're a freaking rockstar.
Being a regular human is tough enough. Being a world-changing, paradigm-shifting, industry-flipping human like you? That's exhausting. But you're out here doing it anyway.
Which is why if we work together, you don't just get yummy copy. You also get a co-conspirator who reminds you on the regular that what you're doing matters.
In other words, you're not the only one who gives a damn. So let's do this together.
And other feedback that made my day...
H'lo, offloading your copy so you can do whatever the heck else you'd rather be doing. (Which I suspect is pretty much anything.)
*I'd rather scrub the inside of a monkey cage with my toothbrush than have a "sales call." I swear on my tube of Colgate this will be an easy-breezy conversation with 0% pressure. If I'm not the right person to help you, I'll tell you so—and I'll connect you with some other stellar options.